Booking.com

Booking.com is a travel e-commerce platform that offers accommodation booking services for hotels, apartments, homes, and other properties. Customers can search for and book properties online, as well as manage their reservations and communicate with the property owners or managers through the website. Booking.com operates globally and offers a wide range of accommodation options in various locations worldwide.

In 2013 and 2014 I was responsible as a Senior Product Owner to refactor the search engine (the yellow box on the home page) and optimise the mobile app experience.

Booking.com has been very successful in the online travel industry. Some factors contributing to its success include:

1. Wide range of accommodation options: Booking.com offers a large selection of accommodations, including hotels, apartments, vacation rentals, and other properties, in various locations worldwide.
2. User-friendly platform: Booking.com has a user-friendly platform that allows customers to search for, compare, and book accommodations with ease.
3. Strong brand recognition: Booking.com has a strong brand recognition and a large customer base, which has helped it establish itself as a trusted and reliable player in the online travel industry.
4. Strategic partnerships: Booking.com has established strategic partnerships with various travel-related companies and organizations, which has helped it expand its reach and offerings.
5. Innovative technology: Booking.com invests in innovative technology and user-centric features, such as mobile apps, virtual tours, and smart search tools, to enhance the customer experience.

These factors have helped Booking.com grow its revenue and market share, and establish itself as a leader in the online travel industry.