Roel Smelt

6 Feb 2021 · 1 min read

How to safe big on promotional displays

Supermarkets waste a lot of cardboard for promotional displays. Bram van Schijndel invented Proteus, a smart display with OTA measurement that reduces cardboard use by more than 80%. Yes, it is faster, easier, and cheaper. I restructured Pure Value in 2020 and 2021, turned it into break-even within six months and streamlined the operational processes.

How to safe big on promotional displays

Supermarkets waste a lot of cardboard for promotional displays. Bram van Schijndel invented Proteus, a smart display with OTA measurement that reduces cardboard use by more than 80%. Yes, it is faster, easier, and cheaper.

I restructured Pure Value in 2020 and 2021, turned it into break-even within six months and streamlined the operational processes.

Free to use and translate under CC BY 4.0

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