Tellow acquired by Ageras

Companies Jun 25, 2020

A bank, a start-up and a scale-up walks in to a bar...

Written by Rico Andersen - CEO/Founder Ageras Group

Today is a big day in Ageras Group. And we don’t just have one story to share, we actually have two. But I will get back to that.

The story starts one month ago. Despite Covid-19 and the so-called “new normal”, we were on a hunt for a new family member to Ageras Group. We were introduced to Claire Oosterholt, Roel Smelt and Dick de Leeuw, the management team of the fast-growing accounting software Tellow.

Immediately we saw a great fit: And a passionate and dedicated team and a shared vision to make life easier for small business owners by creating an innovative accounting app.

They already shared that vision with Rabobank, the large Dutch bank in which Tellow was first established.

So all three companies were on a path to help small business owners. Rabobank provided banking services, financing etc. Tellow offered a simple, but powerful, accounting software. And Ageras enabled businesses owners to find the right accountant or bookkeeper.

Now: We are joining forces!

Ageras Group acquires Tellow and Rabobank joins as shareholders in Ageras Group. And I could not be more excited!

The reason?

This is a situation where one plus one plus one adds up to way more than three!

With our shared vision, we can take Ageras Group (which already includes Ageras Marketplace, Billy and Meneto) to the next level - servicing small business owners all over the world with financing and accounting services!

Now it is more important than ever to support small businesses. And I and my team of around 140 “micro-heroes” take pride in doing everything we can to make life easier for those who make the wheels spin - small business owners.


Roel Smelt

Decades of experience in every stage of ventures, from startup, to scale-up, from exponential growth to corporate; with focus on digitalisation, organisation, vision and people.

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