The CEO of Pure Value Europe, Bram van Schijndel contacted me a couple of months ago to evaluate the position of their standardised display solution Proteus and its dominant position in the Dutch market.

For me it was immediately clear that there is a great opportunity in scaling the standardisation of the Proteus display in the Europe and globally and at the same time optimising retail promotions with data derived from the baked in IOT solutions.

As interim COO I will help the investors and Bram to transform Pure Value from startup to scale-up and as interim CTO I have started the digitalisation of the IOT solution and becoming the Promobooking solution for brands and (large) retailers.