About

I explore what technology does to us. And then I go try it out.

Most thinkers stay with reflection. Most doers don't have time to think. I refuse to choose.

My essays explore the intersection of technological disruption and the human measure. What does it mean to be human in an age of artificial intelligence? How do we stay awake while machines take over more? Where is the line between liberation and addiction to efficiency?

These aren't academic questions for me. I get my hands dirty.

As a partner at AI4 Accountancy, I bring AI to an industry still wrestling with transformation. As the initiator of De Vibecoders, I experiment with cutting-edge tools to build software without traditional programming. Not to prove it can be done, but to experience what it means.

That experience feeds my thinking. That thinking guides my action.

My path

I grew up in my parents' photo shop and became fascinated by technology. I programmed on a ZX Spectrum, founded a computer club, bought an Apple Classic during my studies to experiment with internet protocols — before anyone around me knew what email was.

Since then, I've experienced digital innovation from the inside: building websites, leading a SaaS startup, digital projects at KLM, Booking.com, and MisterGreen. I followed the Tesla revolution up close.

Every wave of technology taught me the same thing: technology only creates value if it makes people stronger, not weaker.

Subscribe

Every week I share an essay on consciousness, technology, and human transformation. No lifehacks. No productivity tips. Just honest reflection on what it means to live now — and how we can do it consciously.

Contact me

Get in touch: hello@roelsmelt.com · @roelsmelt on X